Marketing

Drawchange

Spring 2016

Drawchange is a nonprofit that works to empower children through art and letting them express themselves creatively, something that may not have been an option before. This team helped Drawchange by improving their marketing strategy and volunteer acquisition strategy.  They streamlined the volunteer form, created a volunteer resource packet, and updated the website to accomplish this.

Athena’s Warehouse

Spring 2016

Athena’s Warehouse is a nonprofit dedicated to educating and empowering underserved teen girls in Atlanta.  Our team helped them by mapping community resources available to students at Cross Keys High School.

Agape Center

Spring 2016

The Agape Center is a nonprofit dedicated to ending the generational cycle of poverty in the Atlanta community.  They offer variety of free afterschool programs and family services for underprivileged families.  Our team created a visual representation of the poverty factors in the North Atlanta School District to communicate the importance of the Agape Center.

Center for Working Families

Spring 2015

The Center for Working Families’s Lead Safe Atlanta Program provides free lead inspections for at-risk homes, but not everyone knows about this opportunity and free program. This group identified their problem as inefficient strategies of marketing, use of resources, and potential safety concerns. They formed a marketing strategy that involves multiple forms of media (radio, public service announcement) and establishments (churches, barber shops) that can specifically target their demographic.

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